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Delicious treats made by a family run business based in Wiltshire with the health and welfare of animals at its very heart.
100% Natural - Super Tasty
When Jonathan Self became vegetarian, he didn't want his dogs to suffer. Unable to source ethical raw dog food, he set up his own company to fill the gap.
Beautiful Joe's treats are made from 100% British pasture-fed ox liver, hand dried at Honey's HQ. Dogs not only love the taste of these treats, but they also help to maintain healthier, happier dogs. All recipes are formulated by vets and are FEDIAF compliant. The meat used is free-range, certified organic and good enough for humans to eat. Honey's use only British beef to ensure freshness and reduce environmental impact.
Kind to all Creatures
Animal welfare is at the heart of everything Honey's does. They only source meat from farms with high animal welfare standards and visit their producers regularly to ensure these standards are met.
One For One
Beautiful Joe's treats are not just for dogs who are lucky enough to have a good home; Honey's donate one bag of goodies for every one sold to rescue centres across the country. To date, they have donated over 100,000 packets to dogs who would otherwise go without treats. Honey's also donate 1% of their sales to Compassion in World farming because they firmly believe in giving back.